With a significant multi-year grant, the Center for History and New Media launched the National History Education Clearinghouse, a website for K–12 history teachers to find professional resources, share engaging activities with peers, and learn about best practices. Like many such sites, over time the original structure and design proved inflexible and not easily updated to add new kinds of content—and the interface looked out of date.
Redesign the existing site to:
- make it easier for visitors to find content most relevant to them,
- increase the visual appeal of the interface,
- enable the developer to add page layout templates for new kinds of content,
- help editors to add content in the CMS, and
- incorporate videos, quizzes, and other interactive components.
The first version of the site was created by scholars, built in a way that made it very difficult to modify. The original site architecture created confusion for staff to know where to put—and visitors to find—content. The challenge was to find a way to identify and share the promising practices and resources being developed across the country to improve the teaching of American history, with a site that included more than 9,500 pieces of content in a complex relational database of text, video, and images.
The requirements of the grant prevented renaming sections of the site. To help visitors and staff, I implemented a “drawer” in the header that opened with a list-based site map. The home page had to address many competing priorities for screen real estate at a time when the focus was being “above the fold”. I convinced stakeholders that using typographic hierarchy, color, and white space effectively would provide visual cues for scrolling and a more usable interface.
The site redesign took place over about six months, starting with a content audit carried out by a member of the Center’s faculty. My initial work focused on a combination of visual design and information architecture, guided by the core challenge of using design to help visitors find relevant content. Effort proceeded in two parallel streams: exploring color palettes and type, and organizing content in medium fidelity wireframes.
To help teachers who needed to find lessons in a hurry, links for elementary, middle, and high school teachers were added next to the image slider.
Once the design style and home page layout were approved, I then worked with the Drupal developer and a division director to design and mark up templates for a diversity of internal pages, including section splash pages, a template for roundtable discussions, a template for reviews of websites, and a format for quizzes. I wrote the html and css, and the developer pulled the html into Drupal to add database calls. Working remotely through an East Coast blizzard, we launched the new site on time.
By 2014, the site was reaching over 2 million unique visitors a year; in an independent evaluation, 98% of users surveyed located the information they were seeking. The site was cited in an issue of American Teacher as one of the best web tools recommended by teachers for teachers.
Following the relaunch, I developed the concept for an online ad campaign, revolving around the idea of a toolkit for teachers. One animated ad built in Fireworks garnered the highest-ever click-through rate on the website Edutopia.
Remaking this site was my first experience having to balance multiple agendas, collaborate with a developer, and design templates in html and css on tight deadlines. The constraints stimulated creative solutions using html, css, and jquery toolkits to maximum effect.